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Hsiao-Ting Tseng
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Journal Articles
Using new forms of information and communication technologies to empower SMEs
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4833–4846.
Published: 01 March 2022
Journal Articles
Managing enterprise social media to develop consumer trust
Available to PurchaseHsiao-Ting Tseng, Mohana Shanmugam, Pritheega Magalingam, Shahriyar Shahbazi, Mauricio S. Featherman
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4626–4643.
Published: 21 February 2022
Journal Articles
Consumer decision journey for online group buying: psychological and intentional procedure perspectives
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4387–4405.
Published: 14 January 2022
