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Journal Articles

Immersive escapes: the impact of augmented reality on the future of food service

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Kamran Khan, Irfan Hameed, Midhat Nadeem
Journal: British Food Journal
British Food Journal 1–26.
https://doi.org/10.1108/BFJ-03-2025-0308
Published: 21 January 2026
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Journal Articles

Do food planner apps enhance responsible food consumption? The impact of perceptual antecedents and moderating effects on usage intention

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Rajat Subhra Chatterjee, Irfan Hameed, Ranjan Chaudhuri, Demetris Vrontis, Sumana Chaudhuri, Sheshadri Chatterjee
Journal: British Food Journal
British Food Journal (2025) 127 (8): 2929–2951.
https://doi.org/10.1108/BFJ-11-2024-1161
Published: 27 May 2025
View article titled, Do food planner apps enhance responsible food consumption? The impact of perceptual antecedents and moderating effects on usage intention
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Journal Articles

What drives attitude, purchase intention and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective

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Yamna Khan, Irfan Hameed, Umair Akram
Journal: British Food Journal
British Food Journal (2023) 125 (7): 2572–2587.
https://doi.org/10.1108/BFJ-07-2022-0564
Published: 23 December 2022
View article titled, What drives attitude, purchase intention and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective
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Journal Articles

Do normative triggers and motivations influence the intention to purchase organic food? An application of the goal-framing theory

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Kamran Khan, Irfan Hameed, Umair Akram, Syed Karamatullah Hussainy
Journal: British Food Journal
British Food Journal (2023) 125 (3): 886–906.
https://doi.org/10.1108/BFJ-11-2021-1194
Published: 17 May 2022
View article titled, Do normative triggers and motivations influence the intention to purchase organic food? An application of the goal-framing theory
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