Page 1 | Search Results | British Food Journal | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands

Muhammad Kashif, Zainudin Awang, John Walsh, Umair Altaf

British Food Journal (2015) 117 (9): 2344–2360.

https://doi.org/10.1108/BFJ-01-2015-0040

Published: 07 September 2015

View article titled, I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands

Add to Citation Manager for I’m loving it but hating US: Understanding consumer emotions and perceived service quality of US fast food brands