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The shape of creaminess: consumers expected and perceived rounded chocolates as creamier than squared

Iuri Yudi Furukita Baptista, Fabiana Carvalho, Priscilla Efraim, Paulo Túlio de Souza Silveira, Jorge Behrens

British Food Journal (2022) 124 (5): 1697–1711.

https://doi.org/10.1108/BFJ-06-2021-0675

Published: 07 October 2021

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