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Journal Articles

Facilitating Consumer Choice Decisions: The Importance of Branding Cues

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Leslie de Chernatony
Journal: British Food Journal
British Food Journal (1991) 93 (9): 50–56.
https://doi.org/10.1108/EUM0000000002361
Published: 01 September 1991
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Journal Articles

The Retailing of Continental Cheeses: An Assessment of the Marketing Mix at Store Level

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Simon Knox, Leslie de Chernatony
Journal: British Food Journal
British Food Journal (1991) 93 (2): 8–12.
https://doi.org/10.1108/00070709110004777
Published: 01 February 1991
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