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Embedded big data in packaged foods: examining consumer sentiment during the purchasing process post-COVID-19

Emre Yaşar, Mahmut Demir, Turgay Taşdemir

British Food Journal (2023) 125 (10): 3623–3639.

https://doi.org/10.1108/BFJ-12-2022-1124

Published: 14 June 2023

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