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When in Rome, do as the Romans do: Factors influencing international students’ intention to consume local food in Malaysia

Mumtaz Ali Memon, Muhammad Zeeshan Mirza, Bibiana Lim, Waheed Ali Umrani, Mohamed Ayyub Hassan, Tat Huei Cham, Khurram Shahzad

British Food Journal (2020) 122 (6): 1953–1967.

https://doi.org/10.1108/BFJ-09-2018-0636

Published: 20 June 2019

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