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Journal Articles

Combining online market research methods for investigating brand alignment: the case of Nespresso

Open Access
Silvia Ranfagni, Monica Faraoni, Lamberto Zollo, Virginia Vannucci
Journal: British Food Journal
British Food Journal (2021) 123 (13): 37–58.
https://doi.org/10.1108/BFJ-06-2020-0462
Published: 09 February 2021
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Journal Articles

Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers

Available to Purchase
Monica Faraoni, Riccardo Rialti, Lamberto Zollo, Anna Claudia Pellicelli
Journal: British Food Journal
British Food Journal (2019) 121 (2): 574–589.
https://doi.org/10.1108/BFJ-04-2018-0216
Published: 28 November 2018
View article titled, Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
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