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Integrate technology amenities and service quality: customer satisfaction leading to loyalty and hotel performance with emotional values as a moderator

Muhammad Saeed Ashraf, Mingxing Li, Muhammad Usman, Nhat Tan Nguyen, Shafique Ur Rehman

British Food Journal 1–19.

https://doi.org/10.1108/BFJ-08-2025-1043

Published: 16 January 2026

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Journal Articles

Communicate to captivate: the significance of communication in U.S. and UK restaurateur crowdfunding project success

Shahnawaz Khan Muizyar, Sardar Muhammad Usman, Abubakr Saeed, Hui Wei You

British Food Journal (2025) 127 (9): 3446–3465.

https://doi.org/10.1108/BFJ-08-2024-0786

Published: 02 July 2025

View article titled, Communicate to captivate: the significance of communication in U.S. and UK restaurateur crowdfunding project success

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Journal Articles

Organic food and obesity: factors influencing actual purchase of organic food in COVID-19 pandemic with moderating role of organic food availability

Nhat Tan Nguyen, Qingyu Zhang, Shafique Ur Rehman, Muhammad Usman, Dario Natale Palmucci

British Food Journal (2023) 125 (6): 2190–2216.

https://doi.org/10.1108/BFJ-02-2022-0120

Published: 11 November 2022

View article titled, Organic food and obesity: factors influencing actual purchase of organic food in COVID-19 pandemic with moderating role of organic food availability

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Journal Articles

Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty

Hongzheng Sun, Sarminah Samad, Shafique Ur Rehman, Muhammad Usman

British Food Journal (2022) 124 (12): 4266–4285.

https://doi.org/10.1108/BFJ-09-2021-1002

Published: 07 January 2022

View article titled, Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty

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Journal Articles

Tourist's satisfaction with local food effect behavioral intention in COVID-19 pandemic: a moderated-mediated perspective

Shafique Ur Rehman, Sarminah Samad, Sandeep Singh, Muhammad Usman

British Food Journal (2022) 124 (10): 3133–3151.

https://doi.org/10.1108/BFJ-08-2021-0869

Published: 16 November 2021

View article titled, Tourist's satisfaction with local food effect behavioral intention in COVID-19 pandemic: a moderated-mediated perspective

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Journal Articles

Polymicrobial multidrug-resistant bacteria isolated from street vended fresh fruit juices in Pakistan: A preliminary study

Muhammad Hussnain Siddique, Muhammad Usman Qamar, Sumreen Hayat, Bilal Aslam, Habibullah Nadeem, Sabir Hussain, Muhammad Saqalein, Javeria Saeed, Saima Muzammil

British Food Journal (2018) 120 (6): 1358–1365.

https://doi.org/10.1108/BFJ-09-2017-0529

Published: 11 June 2018

View article titled, Polymicrobial multidrug-resistant bacteria isolated from street vended fresh fruit juices in Pakistan: A preliminary study

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Journal Articles

Multidrug-resistant pathogens isolated from ready-to-eat salads available at a local market in Pakistan

Sana Ilyas, Muhammad Usman Qamar, Muhammad Hidayat Rasool, Nazia Abdulhaq, Zeeshan Nawaz

British Food Journal (2016) 118 (8): 2068–2075.

https://doi.org/10.1108/BFJ-02-2016-0058

Published: 01 August 2016

View article titled, Multidrug-resistant pathogens isolated from ready-to-eat salads available at a local market in Pakistan

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Integrate technology amenities and service quality: customer satisfaction leading to loyalty and hotel performance with emotional values as a moderator

Communicate to captivate: the significance of communication in U.S. and UK restaurateur crowdfunding project success

Organic food and obesity: factors influencing actual purchase of organic food in COVID-19 pandemic with moderating role of organic food availability

Clean and green: the relevance of hotels' website quality and environmental management initiatives for green customer loyalty

Tourist's satisfaction with local food effect behavioral intention in COVID-19 pandemic: a moderated-mediated perspective

Polymicrobial multidrug-resistant bacteria isolated from street vended fresh fruit juices in Pakistan: A preliminary study

Multidrug-resistant pathogens isolated from ready-to-eat salads available at a local market in Pakistan

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