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Journal Articles

Sustainable production value vs self-oriented product value in driving organic beef consumption: a comparative analysis of China, the UK and Vietnam

Airong Zhang, Peggy Schrobback, Thanh Mai Ha, Christina Maxwell, Nathan Kinch, Barton Loechel, Ningning Feng

British Food Journal (2025) 127 (6): 2107–2128.

https://doi.org/10.1108/BFJ-02-2024-0124

Published: 21 March 2025

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Journal Articles

How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study

Ningning Feng, Airong Zhang, Rieks Dekker van Klinken, Lijuan Cui

British Food Journal (2023) 125 (11): 4229–4246.

https://doi.org/10.1108/BFJ-01-2023-0008

Published: 24 August 2023

View article titled, How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study

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Journal Articles

An integrative model to understand consumers' trust and willingness to buy imported fresh fruit in urban China

Ningning Feng, Airong Zhang, Rieks D. van Klinken, Lijuan Cui

British Food Journal (2021) 123 (6): 2216–2234.

https://doi.org/10.1108/BFJ-07-2020-0575

Published: 15 February 2021

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