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Journal Articles

Sustainable production value vs self-oriented product value in driving organic beef consumption: a comparative analysis of China, the UK and Vietnam

Airong Zhang, Peggy Schrobback, Thanh Mai Ha, Christina Maxwell, Nathan Kinch, Barton Loechel, Ningning Feng
Journal: British Food Journal
British Food Journal (2025) 127 (6): 2107–2128.
https://doi.org/10.1108/BFJ-02-2024-0124
Published: 21 March 2025
View article titled, Sustainable production value vs self-oriented product value in driving organic beef consumption: a comparative analysis of China, the UK and Vietnam
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Journal Articles

How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study

Ningning Feng, Airong Zhang, Rieks Dekker van Klinken, Lijuan Cui
Journal: British Food Journal
British Food Journal (2023) 125 (11): 4229–4246.
https://doi.org/10.1108/BFJ-01-2023-0008
Published: 24 August 2023
View article titled, How country image of an exporting country buffers against the impact of food safety incidents on consumer trust and purchase intention: an experimental study
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Journal Articles

An integrative model to understand consumers' trust and willingness to buy imported fresh fruit in urban China

Ningning Feng, Airong Zhang, Rieks D. van Klinken, Lijuan Cui
Journal: British Food Journal
British Food Journal (2021) 123 (6): 2216–2234.
https://doi.org/10.1108/BFJ-07-2020-0575
Published: 15 February 2021
View article titled, An integrative model to understand consumers' trust and willingness to buy imported fresh fruit in urban China
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