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Journal Articles

Sustainable food traceability on blockchain: exploring consumer decisions in restaurants through the uncertainty reduction theory

Pei Liu, Song-yi Youn, Qianni (Jacqueline) Zhu

British Food Journal (2025) 127 (10): 3533–3554.

https://doi.org/10.1108/BFJ-03-2025-0332

Published: 27 June 2025

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Journal Articles

Exploring factors influencing consumer behavior towards food waste reduction in buffet style restaurants

Qianni (Jacqueline) Zhu, Pei Liu

British Food Journal (2025) 127 (3): 839–856.

https://doi.org/10.1108/BFJ-06-2024-0592

Published: 27 December 2024

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Journal Articles

Consumer preferences for commission rates in the online food delivery industry: a willingness-to-pay approach

Jasper Grashuis, Ye Su, Pei Liu

British Food Journal (2024) 126 (6): 2548–2560.

https://doi.org/10.1108/BFJ-09-2023-0847

Published: 22 April 2024

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Journal Articles

Exploring factors on customers’ restaurant choice: an analysis of restaurant attributes

Pei Liu, Eliza Ching-Yick Tse

British Food Journal (2018) 120 (10): 2289–2303.

https://doi.org/10.1108/BFJ-10-2017-0561

Published: 17 July 2018

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