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Journal Articles

Sustainable food traceability on blockchain: exploring consumer decisions in restaurants through the uncertainty reduction theory

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Pei Liu, Song-yi Youn, Qianni (Jacqueline) Zhu
Journal: British Food Journal
British Food Journal (2025) 127 (10): 3533–3554.
https://doi.org/10.1108/BFJ-03-2025-0332
Published: 27 June 2025
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Journal Articles

Exploring factors influencing consumer behavior towards food waste reduction in buffet style restaurants

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Qianni (Jacqueline) Zhu, Pei Liu
Journal: British Food Journal
British Food Journal (2025) 127 (3): 839–856.
https://doi.org/10.1108/BFJ-06-2024-0592
Published: 27 December 2024
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