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Journal Articles

Investigating consumer alienation toward broiler leading to food insecurity

Rana Muhammad Ayyub, Saira Naeem, Shehzad Ahmed, Chanaka Jayawardhena

British Food Journal (2021) 123 (5): 1776–1792.

https://doi.org/10.1108/BFJ-07-2020-0616

Published: 23 December 2020

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Journal Articles

Exploring perceptions of non-Muslims towards Halal foods in UK

Rana Muhammad Ayyub

British Food Journal (2015) 117 (9): 2328–2343.

https://doi.org/10.1108/BFJ-07-2014-0257

Published: 07 September 2015

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Journal Articles

An empirical investigation of ethnic food consumption: A perspective of majority ethnic group

Rana Muhammad Ayyub

British Food Journal (2015) 117 (4): 1239–1255.

https://doi.org/10.1108/BFJ-12-2013-0373

Published: 02 April 2015

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