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Journal Articles

Supplements purchase intention: young consumer's perspective

Sook Fern Yeo, Cheng Ling Tan, Irene Yoke Chu Leong, Dario Natale Palmucci, Yu Jian Then

British Food Journal (2023) 125 (7): 2610–2627.

https://doi.org/10.1108/BFJ-09-2022-0818

Published: 26 December 2022

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Journal Articles

Factors influencing organic food purchase decision: fuzzy DEMATEL approach

Sook Fern Yeo, Cheng Ling Tan, Ming-Lang Tseng, Steven Tam, Weng Kuan San

British Food Journal (2022) 124 (12): 4567–4591.

https://doi.org/10.1108/BFJ-05-2021-0509

Published: 15 February 2022

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Journal Articles

Tourist experience on traditional pastries in UNESCO heritage city

Cheng Ling Tan, Sook Fern Yeo

British Food Journal (2020) 122 (12): 3885–3897.

https://doi.org/10.1108/BFJ-09-2018-0635

Published: 19 May 2020

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