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Journal Articles

Understanding food pleasure in organic consumption: the moderating effects of trust within the theory of planned behavior

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Dayu Cao, Yan Zheng, Gucheng Li
Journal: British Food Journal
British Food Journal (2024) 126 (2): 898–919.
https://doi.org/10.1108/BFJ-02-2023-0162
Published: 17 November 2023
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Journal Articles

Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude

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Dayu Cao, Yan Zheng, Chunnian Liu, Xiaoying Yao, Shiyue Chen
Journal: British Food Journal
British Food Journal (2022) 124 (11): 3540–3562.
https://doi.org/10.1108/BFJ-06-2021-0647
Published: 07 December 2021
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