Keywords: Airlines
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Journal Articles
Journal Articles
British Food Journal (2001) 103 (3): 227–232.
Published: 01 April 2001
...Leo Paul Dana A case study of the Thai Airways International Public Company Limited and their expansion and growth through joint marketing. © MCB UP Limited 2001 Case studies Airlines Catering Mr Nikom Raviyan, Director of Catering Services at Thai Airways International Public...
Journal Articles
British Food Journal (1999) 101 (5-6): 365–383.
Published: 01 June 1999
...Leo Paul Dana This case is about Korean Air Lines’ innovative idea to adopt a policy of vertical integration in catering. Rather than out‐source its in‐flight catering, this airline has moved away from industry norms, and is doing its own thing – literally. Korea Product innovation Customer...

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