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Keywords: Altruistic appeals
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (13): 162–181.
Published: 19 March 2024
... effects on consumers' purchase intentions based on the matching of advertising appeals with product types. Specifically, when egoistic appeals align with virtuous products, there is an improvement in consumers' purchase intentions. When altruistic appeals match vice products, a positive impact on purchase...
