... A applied an event study methodology with Taiwan Economic Journal data to assess market reactions to certification events among 54 listed restaurant firms. Study B used a Theory of Planned Behavior-based survey to analyze how perceived ugly food value affects attitude, subjective norm, perceived...

...Abebaw Tegegne Alem; Eric Ndemo Okoyo; Chanyalew Seyoum Aweke; Aemro Tazeze Terefe Purpose The study aimed to examine the levels and determinants of food safety knowledge, attitudes and practices among urban vegetable producers and consumers in Addis Ababa, Ethiopia. Design/methodology/approach...

... impacts purchase intention. Subjective norms and attitudes mediate consumer perceptions and purchase intention, with chain mediation occurring between these variables. Trust restoration strategies negatively moderate the paths of “perceived risk of Japanese imported aquatic products → Subjective norm...

... included in the study. Confirmatory factor analysis (CFA) was performed to verify the factor structure of the scales, and structural equation modelling was applied to test the hypotheses. On the basis of the CFA results, planned behaviour was divided into attitude, subjective norms and perceived...

...Mohammad Soliman; Aseela Nasser Al Harthi; Alicia Orea-Giner; Amir Azad Adli Al-Kathiri; Naayama Al-Ghafri Purpose This study builds on the value-attitude-behaviour theory to explore the relationships between customer value, social marketing (SM), attitude, word-of-mouth (WoM) and behaviour toward...

...Aino Heiskanen; Toni Ryynänen Purpose It is suggested that the detrimental externalities of intensive livestock production can be reduced by manufacturing animal proteins with cellular agriculture technologies. This study explores consumer attitudes towards cultured proteins based...

... social culture in which food choice is embedded. Health vulnerabilities to poor nutrition exist throughout life but may be influenced by socio-cultural factors such as age. This study aimed to assess the attitudes of older or younger Chinese consumers towards healthy eating and explore the factors...

... behaviour and local traditions, particularly in Oman’s evolving street food scene. Design/methodology/approach Adopting a quantitative research design, this study utilises an integrated model combining the Stimulus-Organism-Response (S-O-R) and Attitude-Social-Influence-Efficacy (ASE) models...

...Yingying Dong; Lisa Gao Purpose This study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken...

... squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users. Findings The results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive...

... is to analyze the effect of CaRM on the customers' purchase intention (PI) in the Indian fast-moving consumer goods (FMCGs) sector, which is the fourth largest sector in the Indian economy. Further, this study tests the mediating effect of attitude and the moderating effect of cause involvement. Design...

..., extent post-pandemic literature has devoted little attention to the factors shaping consumers' intent to purchase organic food in developing markets. The current research empirically investigates the antecedents of consumers' attitude and intent to purchase organic food in an emerging market context (i.e...

...Béré Benjamin Kouarfaté; Fabien Nicolas Durif Purpose The purpose of this article is (1) to carry out an ambivalent analysis of the determinants (benefits/risks) of the adoption of cultured meat, (2) to identify their impacts on consumers’ attitudes (cognitive, affective and conative) and (3...

... this knowledge gap by providing insight into how a unique combination of antecedents affects consumer attitude toward purchasing free-range eggs and leads to a behavioural response, which is measured by consumer WTPPP for free-range eggs. Design/methodology/approach An online questionnaire was developed...

...Najla Hussein Kaddoura; Mohammad AlAhmad; Nageeb Hassan; Muaed Jamal Alomar Purpose To study the consumption pattern, attitude and knowledge of the general population about dietary supplements (DS) in the United Arab Emirates (UAE). Design/methodology/approach A community-based cross-sectional...

...Youssef Chetioui; Irfan Butt; Anass Fathani; Hind Lebdaoui Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly considered as important sources of information and advice for their followers. This study aims to investigate the key antecedents of followers' attitude...

..., the current study proposes to use theory of consumption values to explain customers purchase intention towards natural food products. Design/methodology/approach The authors used theory of consumption values (TCV), attitude and purchase intention to develop a comprehensive model. About 464 respondents...

...' emotions are influenced by flavour, gender, consumption habits, actual tasting or consumer attitude towards a product. Chocolate was chosen as the product under study as its consumption is associated with evoking several emotions. Design/methodology/approach During a between-subjects experiment...

...) to test and validate the proposed theoretical model. Findings The results indicate that the perceived risk of COVID-19 drives consumers to embrace locavorism more and, although locavorism is a strong predictor of attitude, internal locus of control also has a strong impact on attitude and switching...

..., attitude towards online food delivery services which lead to the intention to use online food delivery services through a smartphone. Furthermore, the present study also tested the role of age as moderator constructs between attitude towards online food delivery services and intention to use online food...