...Markus Filter; Chris D. Pentz Purpose This study contributes to the scant research on dealcoholised wine from a consumer behaviour perspective by providing insight and reporting on the attributes that South African Generation Y consumers prefer when purchasing dealcoholised wine. Design...

...Jiao Lu; Linhai Wu; Shuxian Wang; Lingling Xu Purpose The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing...

...Fabio Verneau and Professor Christopher J. Griffith; Rosa Arboretti; Paolo Bordignon Purpose – Packaging features have been shown to be of great importance for the consumer final choice of fresh products (Silayoi and Speece, 2007). Packaging is an extrinsic attribute, which consumers tend to rely...

...Anoma Ariyawardana; Ramu Govindasamy; Allan Lisle Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red...