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Keywords: B2C
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Journal Articles
Food choice in the e-commerce era : A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail
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Journal:
British Food Journal
British Food Journal (2020) 122 (4): 1215–1237.
Published: 22 February 2020
...Ou Wang; Simon Somogyi; Sylvain Charlebois Purpose This study associated consumers' food choice motives and socio-demographic characteristics with their attitudes and consumptions towards food shopping with four e-commerce modes: business-to-consumer (B2C), online-to-offline delivery (O2O Delivery...
