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Journal Articles

Sustainability in e-commerce food shopping: an empirical study from the perspective of consumers

Ou Wang, Federico J.A. Perez-Cueto, Riccardo Scarpa, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2025) 127 (13): 558–579.
https://doi.org/10.1108/BFJ-03-2025-0284
Published: 21 August 2025
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Journal Articles

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2023) 125 (7): 2493–2513.
https://doi.org/10.1108/BFJ-06-2022-0466
Published: 13 December 2022
View article titled, Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation
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Journal Articles

Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu

Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2023) 125 (2): 396–414.
https://doi.org/10.1108/BFJ-09-2021-0987
Published: 05 April 2022
View article titled, Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu
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Journal Articles

Consumer adoption of online-to-offline food delivery services in China and New Zealand

Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2022) 124 (5): 1590–1608.
https://doi.org/10.1108/BFJ-03-2021-0208
Published: 20 September 2021
View article titled, Consumer adoption of online-to-offline food delivery services in China and New Zealand
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Journal Articles

Consumer attitudes towards leftover food takeout interventions: a case study of the doggy bag in Japan

Soniya Billore, Tomio Kobayashi, Ou Wang
Journal: British Food Journal
British Food Journal (2021) 123 (9): 3228–3244.
https://doi.org/10.1108/BFJ-03-2021-0231
Published: 20 August 2021
View article titled, Consumer attitudes towards leftover food takeout interventions: a case study of the doggy bag in Japan
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Journal Articles

The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters

Ou Wang, Simon Somogyi, Richard Ablett
Journal: British Food Journal
British Food Journal (2021) 123 (7): 2289–2306.
https://doi.org/10.1108/BFJ-12-2020-1101
Published: 18 March 2021
View article titled, The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters
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Journal Articles

Food choice in the e-commerce era : A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail

Ou Wang, Simon Somogyi, Sylvain Charlebois
Journal: British Food Journal
British Food Journal (2020) 122 (4): 1215–1237.
https://doi.org/10.1108/BFJ-09-2019-0682
Published: 22 February 2020
View article titled, Food choice in the e-commerce era : A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail
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Journal Articles

Consumer adoption of online food shopping in China

Ou Wang, Simon Somogyi
Journal: British Food Journal
British Food Journal (2018) 120 (12): 2868–2884.
https://doi.org/10.1108/BFJ-03-2018-0139
Published: 12 October 2018
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Journal Articles

General image, perceptions and consumer segments of luxury seafood in China: A case study for lobster

Ou Wang, Simon Somogyi, Richard Ablett
Journal: British Food Journal
British Food Journal (2018) 120 (5): 969–983.
https://doi.org/10.1108/BFJ-07-2017-0379
Published: 08 May 2018
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Journal Articles

Perceptions of Chinese traditional food and European food among Chinese consumers

Ou Wang, Xavier Gellynck, Wim Verbeke
Journal: British Food Journal
British Food Journal (2016) 118 (12): 2855–2872.
https://doi.org/10.1108/BFJ-05-2016-0180
Published: 05 December 2016
View article titled, Perceptions of Chinese traditional food and European food among Chinese consumers
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Journal Articles

General image of and beliefs about European food in two mainland Chinese cities: Shanghai and Xi’an

Ou Wang, Xavier Gellynck, Wim Verbeke
Journal: British Food Journal
British Food Journal (2015) 117 (5): 1581–1595.
https://doi.org/10.1108/BFJ-07-2014-0232
Published: 05 May 2015
View article titled, General image of and beliefs about European food in two mainland Chinese cities: Shanghai and Xi’an
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