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Frank Scrimgeour
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Journal Articles

Sustainability in e-commerce food shopping: an empirical study from the perspective of consumers

Open Access
Ou Wang, Federico J.A. Perez-Cueto, Riccardo Scarpa, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2025) 127 (13): 558–579.
https://doi.org/10.1108/BFJ-03-2025-0284
Published: 21 August 2025
View article titled, Sustainability in e-commerce food shopping: an empirical study from the perspective of consumers
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Journal Articles

Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation

Available to Purchase
Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2023) 125 (7): 2493–2513.
https://doi.org/10.1108/BFJ-06-2022-0466
Published: 13 December 2022
View article titled, Consumer adoption of blockchain food traceability: effects of innovation-adoption characteristics, expertise in food traceability and blockchain technology, and segmentation
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Journal Articles

Consumer segmentation and motives for choice of cultured meat in two Chinese cities: Shanghai and Chengdu

Available to Purchase
Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2023) 125 (2): 396–414.
https://doi.org/10.1108/BFJ-09-2021-0987
Published: 05 April 2022
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Journal Articles

Consumer adoption of online-to-offline food delivery services in China and New Zealand

Available to Purchase
Ou Wang, Frank Scrimgeour
Journal: British Food Journal
British Food Journal (2022) 124 (5): 1590–1608.
https://doi.org/10.1108/BFJ-03-2021-0208
Published: 20 September 2021
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