...Iris Salgado Valverde; Ángel Sabino Mirón Sanguino; María Pache Durán; Carlos Diaz-Caro Purpose This study aims to assess whether sustainability attributes in beer – packaging and ethical production – generate measurable monetary value for consumers, and examines how healthy lifestyle patterns...

...Francisco Sánchez-Cubo; Carlos G. Benavides-Chicón; Jose Luis Sánchez-Ollero Purpose Beer is the most consumed alcoholic beverage worldwide, and beverages play a crucial role in dining. During the past few years, beer tourism has become an attractive tourism segment. However, despite the growing...

...Margarita Cruz; Nikolaus Beck Purpose The purpose of this paper is to show how authenticity limits businesses' responses to competition in the food and beverage industry. Design/methodology/approach This paper focuses on a unique dataset of over 300 breweries and more than 1.300 beer drinkers...

...Andrew Muhammad; Anthony R. Delmond; Frank K. Nti Purpose Chinese beer consumption has undergone major changes within the last decade. The combination of a growing middle class and greater exposure to foreign products has resulted in a significant increase in beer imports. The authors examined...

...Luis D'Avolgio Zanetta; Matheus Takamori Costa Umebara; João Paulo Costa; Douglas Koji Takeda; Diogo Thimoteo Da Cunha Purpose The purpose of this paper was to evaluate the differences between common Brazilian beer and pure malt beer in the responses of hedonic scaling, willingness to pay...

.... The purpose of this paper is to investigate the effects produced by social media brand communication – both firm-created content (FCC) and user-generated content (UGC) – on CBBE, according to the sensorial preferences in the beer industry. Design/methodology/approach A literature review has been used...

...Cristina Calvo-Porral; Javier Orosa-González; Felix Blazquez-Lozano Purpose New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic or are there different...

... not increase their workforce significantly as economies of scale reduce the human resources required to produce larger quantities of ale (SIBA, 2012). © Emerald Group Publishing Limited 2015 To counteract this, microbreweries see the introduction and promotion of new beers as a key part...

...Douglas W. Murray; Martin A. O'Neill Purpose The purpose of this paper is to examine the underexplored niche market potential of craft beer, especially as it may relate to independent food and beverage operations, as a means of gaining competitive advantage. Design/methodology/approach Data...

... to a wider understanding of that phenomenon, aiming to explore the characteristics of Polish consumers' national and regional ethnocentric attitudes and behaviours, especially symptoms of those attitudes in relationship with locally produced brands of beer. Design/methodology/approach All the data were...

...Marija Cerjak; Rainer Haas; Damir Kovačić Purpose The aims of this paper is to determine, via an empirical study of beer consumers in Croatia, the influence of tasting on the validity of conjoint analysis (CA) under presence of familiar or unfamiliar brands. Design/methodology/approach...

...Emese Jeney‐Nagymate; Peter Fodor Purpose The purpose of this paper is to examine the stability and the parameters affecting the stability of vitamin C in beer, wine and orange juice. Design/methodology/approach In this study, a high performance liquid chromatography method was applied...

...Keith Thomas Purpose The purpose of this article is to survey and analyse the characteristics of cask ale beers in the UK. Design/methodology/approach Retail sampling and laboratory analysis of 453 beers from 190 breweries allowed beer styles to be defined and described. Analysis of the styles...

...Jorma Larimo; Marin Marinov; Svetla Marinova Purpose This article aims to analyse the strategies of international brewing companies in the Central and Eastern European (CEE) beer market and the development of national beer markets in the region since 1990. Design/methodology/approach...

...Simone Pettigrew; Steve Charters Purpose Food and alcohol are symbolically and physically linked in many cultures. This article seeks to explore Australians' perceptions of the relationships between food and two of the more popular forms of alcohol – wine and beer. Design/methodology/approach...

...Ksenija Dumicic´; Sanda Renko; Natasa Renko This paper considers the structure and performances of the Croatian beer market, as well as consumers’ attitudes and preferences. The results emphasise that the domestic brands with their quality and tradition, in spite of the imported beer brands...

... definition of its own brand attributes. The empirical investigation goes on to explore customers’ perceptions of the Wetherspoons brand. The case study suggests that the company has been successful in establishing a distinctive brand identity as a pub that sells a wide range of beers at cheap prices...

...Claudio Vignali; Demetris Vrontis This research into the UK beer/brewing industry uses a quantitative‐based survey and seeks to investigate and analyse the national beer market for a major brewer. © MCB UP Limited 2000 1. (1) Cheshire; 2. (2) South‐east; 3. (3) the Fylde...