... consumer trust, engagement and behavioral intention and whether perceived authenticity moderates these relationships. Design/methodology/approach Using a 2x1 between-subjects experimental design, 300 participants were exposed to a simulated Instagram post promoting a pizzeria, attributed either...

...Hyeon-Mo Jeon; Ju-Hee Ko Purpose This study aims to identify the relationship between variables by integrating foreign tourists’ consumption value, food satisfaction, happiness and behavioral intention toward Korean temple food (KTF). Design/methodology/approach The data used in this study...

..., including interaction, customization, entertainment and trend, positively influence brand awareness and perceived value. Brand awareness and perceived value significantly affect quality of life, mediating their relationships with behavioral intention. Originality/value Additionally, quantitative...

... consciousness significantly influence consumers’ behavioral intentions to purchase organic foods online. Social implications The study emphasizes that consumer awareness campaigns are crucial for fostering green e-commerce adoption and achieving a sustainable future. It also underscores the potential of e...

...Shafique Ur Rehman; Sarminah Samad; Sandeep Singh; Muhammad Usman Purpose This study explored the relationship between local food consumption value and satisfaction with local food, leading to behavioral intention. Moreover, tourist's involvement is used as a mediator, and COVID-19 fear moderates...

...Mohammed Lefrid Purpose The objective of this paper is to investigate the effect of the dining experience elements at gas stations foodservice outlets: (1) food quality, (2) service quality, (3) convenience and (4) atmospherics on customers' overall satisfaction and behavioral intention...