.... Practical implications Retailers have considerable potential to expand their assortments by diversifying the brands they carry, investing in underrepresented segments such as fish analogues, and increasing recipe-level variety in terms of flavour profiles, culinary traditions and plant protein sources...

...It Nguyen Van; Thanh Tiep Le; Anna Kotaskova Purpose This study aims to show how market orientation (MO), brand (BR) and business strategy (cost leadership strategy and differentiation strategy), which play mediating and moderating roles, respectively, can increase competitive advantage (CA...

... 2015 Value Supply chain Price Brand Food Stakeholder Food price is inextricably linked to global agricultural and trade policy and in the wake of concern over “food-mountains”, global food stocks have reduced over the last three decades reducing the ability to smooth out price...

...Mahsa-Sadat Taghavi; Alireza Seyedsalehi Purpose – The purpose of this paper is to study the impact of chocolate packaging and brand on the purchasing decisions of a number of Iranian children and their parents. The paper also aims to investigate the role of pester power as a moderating variable...