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Keywords: Brand addiction
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (3): 1183–1201.
Published: 07 December 2023
...Sabrina Hegner; Janina Magdalena Schaumann; Barbara Francioni; Ilaria Curina Purpose The aim of this paper is to respond to the call for exploring and empirically testing both antecedents and outcomes of brand addiction and compulsive buying behaviour. The focus of the study is on the food habits...
