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Keywords: Brand love
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Journal Articles
Journal Articles
British Food Journal (2025) 127 (1): 129–147.
Published: 19 November 2024
... (CAIX) of service robots affect customer service competencies and brand love through service-robot intimacy. Design/methodology/approach A brand love model was developed based on the AI device using acceptance and an emotional perspective. Data were collected from customers who had dined in robot...
Journal Articles
Journal Articles
Journal Articles
British Food Journal (2022) 124 (4): 1066–1080.
Published: 05 August 2021
... measures are composed of healthiness, taste, customization, price fairness and convenience. Hygiene and nutrition disclosure were examined as determinants of food healthiness. The highlighted food quality attributes were brand love and brand loyalty. Data were collected using Amazon Mechanical Turk...
Journal Articles

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