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1-6 of 6
Keywords: Brand love
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (7): 2586–2607.
Published: 24 April 2025
...Debarun Chakraborty Purpose This study aims to analyze AI-enabled Online Food Delivery Platforms (OFDP) by looking at Task-Technology Fit (TTF) and the Stimulus-Organism-Response (S-O-R) framework as they affect user interaction with the system. It monitors the role of brand love, emotional trust...
Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (1): 129–147.
Published: 19 November 2024
... (CAIX) of service robots affect customer service competencies and brand love through service-robot intimacy. Design/methodology/approach A brand love model was developed based on the AI device using acceptance and an emotional perspective. Data were collected from customers who had dined in robot...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4242–4259.
Published: 14 October 2024
...Cristina Aragonés-Jericó; Carmen Rodriguez Santos; Ines Kuster-Boluda; Natalia Vila-Lopez Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand love. It also...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4686–4700.
Published: 23 February 2022
...Leonardo Aureliano-Silva; Eduardo Eugênio Spers; Rab Nawaz Lodhi; Monalisa Pattanayak Purpose This study investigates the mediating role of service recovery between brand love (BL), brand trust (BT) and purchase intention in the context of food-delivery apps. Design/methodology/approach...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (4): 1066–1080.
Published: 05 August 2021
... measures are composed of healthiness, taste, customization, price fairness and convenience. Hygiene and nutrition disclosure were examined as determinants of food healthiness. The highlighted food quality attributes were brand love and brand loyalty. Data were collected using Amazon Mechanical Turk...
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (12): 4264–4283.
Published: 03 June 2021
... influence on well-being perception, followed by service excellent, aesthetics and efficiency. In addition, well-being perception was found to have a positive effect on brand love and brand respect. Finally, the role of experiential value, well-being perception and lovemarks as the determinants factors...
