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Keywords: Brand satisfaction
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (8): 2868–2885.
Published: 22 May 2025
... and importance–performance map analysis to analyse the data. Findings The results indicate that menu innovativeness, technology-driven service innovativeness, experiential innovativeness and promotional innovativeness are must-have factors contributing to brand satisfaction. Additionally, brand satisfaction...
Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (12): 4242–4259.
Published: 14 October 2024
...Cristina Aragonés-Jericó; Carmen Rodriguez Santos; Ines Kuster-Boluda; Natalia Vila-Lopez Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand love. It also...
