... Publishing Limited Licensed re-use rights only Social media influencers Brand image Brand trust Purchase intentions Consumer behaviour Michelin Guide restaurants The Fundamental Research Grant Scheme FRGS/1/2022/SS01/CURTIN/02/2 The Swinburne University of Technology Sarawak...

...Nitin Kumar; Amit Kumar Agrawal; Pavol Durana; Sheshadri Chatterjee Purpose Digital influencers (DIs) are new celebrities who influence the routine decision-making of consumers. This study examines the critical factors influencing consumer’s attitudes toward brand trust and organic food adoption...

...Joonho Moon; Myungkeun Song; Won Seok Lee; Ji Min Shim Purpose This study aims to explore the structural relationship among food quality, usefulness, ease of use, convenience, brand trust and willingness to pay. The technology acceptance model was used as the theoretical foundation of this work...

...Leonardo Aureliano-Silva; Eduardo Eugênio Spers; Rab Nawaz Lodhi; Monalisa Pattanayak Purpose This study investigates the mediating role of service recovery between brand love (BL), brand trust (BT) and purchase intention in the context of food-delivery apps. Design/methodology/approach...

... and brand reputation remain under-explored. The present study addresses this gap by examining the association of consumer values (universalism and openness to change), brand trust, fake news risk and system trust in the context of natural food products. Design/methodology/approach The study utilised...

...Hai Minh Ngo; Ran Liu; Masahiro Moritaka; Susumu Fukuda Purpose While the essential role of brand trust toward consumer decision to purchase food products has been well addressed, there has been still little research on its influential factors. The primary purpose of this study was to explore...