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Journal Articles

Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand

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Yu Liang, Tat-Huei Cham, Risidaxshinni Kumarusamy, Hon Tat Huam
Journal: British Food Journal
British Food Journal (2025) 127 (11): 3959–3979.
https://doi.org/10.1108/BFJ-10-2024-1058
Published: 12 August 2025
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Journal Articles

It’s not all fun and games: gamification in e-commerce on consumers’ impulse buying of retail food products

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Song-Yik Lim, Yiqi Tan, Xiu-Ming Loh, Tat-Huei Cham, Mun-Yee Ooi, Garry Wei-Han Tan
Journal: British Food Journal
British Food Journal (2025) 127 (3): 1098–1113.
https://doi.org/10.1108/BFJ-04-2024-0361
Published: 14 January 2025
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Journal Articles

I see, and I hunt: The link between gastronomy online reviews, involvement and behavioural intention towards ethnic food

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Xin Jean Lim, Siew Imm Ng, Francis Chuah, Tat Huei Cham, Aifa Rozali
Journal: British Food Journal
British Food Journal (2020) 122 (6): 1777–1800.
https://doi.org/10.1108/BFJ-07-2018-0459
Published: 26 June 2019
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Journal Articles

When in Rome, do as the Romans do: Factors influencing international students’ intention to consume local food in Malaysia

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Mumtaz Ali Memon, Muhammad Zeeshan Mirza, Bibiana Lim, Waheed Ali Umrani, Mohamed Ayyub Hassan, Tat Huei Cham, Khurram Shahzad
Journal: British Food Journal
British Food Journal (2020) 122 (6): 1953–1967.
https://doi.org/10.1108/BFJ-09-2018-0636
Published: 20 June 2019
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