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Keywords: Brand-land relationship
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Journal Articles
Journal:
British Food Journal
British Food Journal (2016) 118 (8): 1845–1856.
Published: 01 August 2016
...Lea Iaia; Amedeo Maizza; Monica Fait; Paola Scorrano Purpose – The purpose of this paper is to investigate the experiential dimension of certain Italian agrofood products’ websites, which are seen as exemplifying best practices in the terms of the representation of the brand-land relationship...
