...Kian Yeik Koay; Angelica Basia Chen Purpose This study examines the influence of bubble tea stores’ innovativeness on revisit intentions through the Pleasure-Arousal-Dominance (PAD) model, grounded in the Stimulus-Organism-Response (SOR) theory. Design/methodology/approach Data were collected...

...” specifically refers to the richness of furnishings, including the visual allure of aesthetic design and the surrounding cues. Design/methodology/approach A quantitative approach using a survey method is employed to analyse the collected 289 data from consumers of bubble tea. Partial least squares...

...Kian Yeik Koay; Chee Wei Cheah Purpose Although the bubble tea market has been growing rapidly in recent years, not many studies have been conducted to understand why consumers revisit bubble tea stores. This study aims to understand consumers' intention to revisit bubble tea stores drawing...