...Héctor Yair Fernández-Sánchez; Angélica Espinoza-Ortega; Laura Patricia Sánchez-Vega; Sergio Moctezuma Pérez; Fernando Cervantes-Escoto Purpose The study aims to identify the perceived authenticity of cheeses by consumers of different sociological generations in Mexico. Design/methodology...

... and development of PL cheeses in four large national-wide retail chains. The paper focused on the category of Products of Designated Origin (PDO) cheeses, including the popular feta cheese. Data collection involved semi-structured interviews and secondary sources of information. Data analysis involved single-case...