.... Design/methodology/approach Participants (N = 1,590) were randomly allocated into one of the eight conditions [(country competence: high vs low) × (country warmth: high vs low) × (clean green image: high vs low)], read the corresponding country image descriptions, and rated measures on trust in food...

...Ningning Feng; Airong Zhang; Rieks D. van Klinken; Lijuan Cui Purpose The purpose of this paper is to develop an integrative model where perceived competence, perceived warmth and “clean green image” of an exporting country are drivers for Chinese consumers' trust in food quality and food safety...