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Keywords: Construal level
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2918–2939.
Published: 03 June 2024
...Dang Thuan An Nguyen; Liwei Hsu Purpose As humans are influenced by their environment, this study explores how different construal levels of ambient scent temperature affect consumers’ food choices. Design/methodology/approach This study employed a series of experimental methods from three...
