...Jeyoung Son Purpose This paper examines when consumers prefer vertical farming over conventional farming, focusing on the alignment among growing condition, health orientation and price context and clarifies the mechanism translating this alignment into consumer attitude. Design/methodology...

...Nitin Kumar; Amit Kumar Agrawal; Pavol Durana; Sheshadri Chatterjee Purpose Digital influencers (DIs) are new celebrities who influence the routine decision-making of consumers. This study examines the critical factors influencing consumer’s attitudes toward brand trust and organic food adoption...

... studies reporting a total of 225 attitudes toward genetically modified foods. To identify the impact of consumers' knowledge of GM technology, the authors estimate multivalued treatment effects model. Findings The results of this study show that consumers' attitudes show a U shape during 2001–2022...

...Tommaso Pucci; Elena Casprini; Giovanni Sogari; Lorenzo Zanni Purpose Understanding the determinants that influence consumers' attitude to adopt sustainable diets represents an important area of research to promote sustainable food consumption. The aim of this study is to investigate how (1...

...Soniya Billore; Tomio Kobayashi; Ou Wang Purpose The purpose is to explore consumer acceptance of the doggy bag as an intervention to promote sustainable food consumption. In particular, it explores consumer attitudes towards taking home the leftover food from eating out at restaurants as a way...

...Osman Inanç Güney; Luca Giraldo Purpose The purpose of this paper is to understand consumer attitudes toward organic eggs by identifying their profiles and estimating the degree of their willingness to pay (WTP) for eggs with different attributes in order to evaluate the position of organic eggs...

... products, institutions for creating, designing, and supporting a new market for potential consumers are needed, together with suitable certification systems. Dr Misa Aoki can be contacted at: aoki.misa@cc.nara-wu.ac.jp © Emerald Group Publishing Limited 2015 Consumer attitude Environment...