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Keywords: Consumer beliefs
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Journal Articles
British Food Journal (2015) 117 (5): 1581–1595.
Published: 05 May 2015
...Ou Wang; Xavier Gellynck; Wim Verbeke Purpose – The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds. Design/methodology/approach – A web-based survey was conducted for data collection in December...

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