... to other beverages, concerns about their sugar content persist, particularly for AS-sweetened beverages. This study examines the situational contexts (e.g. physical context, social context and temporal conditions) and food pairing contexts (vice versus virtue foods) that influence the selection of AS- over...

... be applied by researchers to review food safety literature more exhaustively considering the cultural context. Future elaboration of the topic (e.g. by introducing a time factor that would enable a dynamic analysis) can further enhance the utility value of similar studies. Originality/value The novelty...