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Journal Articles

Eat alone or eat together? Mitigating compensatory behavior in consumption of vice and virtue foods

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Minji Seo, Nayeong Kim, Junghoon Moon
Journal: British Food Journal
British Food Journal (2025) 127 (6): 1974–1983.
https://doi.org/10.1108/BFJ-09-2024-0916
Published: 14 March 2025
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Journal Articles

Contextual factors in selecting added versus naturally occurring sugars on fruit and vegetable beverages: emphasising the role of social context

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Kyounghee Kim, Hyeonjeong Lee, Junghoon Moon
Journal: British Food Journal
British Food Journal (2025) 127 (1): 195–210.
https://doi.org/10.1108/BFJ-04-2024-0424
Published: 12 November 2024
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Journal Articles

Consumer sophistication as an enhancer of innovation in the food industry: measurement development and validation

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Dongmin Lee, Junghoon Moon, Jaeseok Jeong
Journal: British Food Journal
British Food Journal (2022) 124 (11): 3803–3820.
https://doi.org/10.1108/BFJ-06-2021-0686
Published: 27 December 2021
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Journal Articles

The impact of formulation change and R&D cooperation types on the eWOM of extension products

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Nayeong Kim, Jihee Hwang, Dongmin Lee, Jaeseok Jeong, Junghoon Moon
Journal: British Food Journal
British Food Journal (2020) 122 (9): 2851–2866.
https://doi.org/10.1108/BFJ-07-2019-0550
Published: 20 May 2020
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