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Journal Articles

Consumer sophistication as an enhancer of innovation in the food industry: measurement development and validation

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Dongmin Lee, Junghoon Moon, Jaeseok Jeong
Journal: British Food Journal
British Food Journal (2022) 124 (11): 3803–3820.
https://doi.org/10.1108/BFJ-06-2021-0686
Published: 27 December 2021
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Journal Articles

The impact of formulation change and R&D cooperation types on the eWOM of extension products

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Nayeong Kim, Jihee Hwang, Dongmin Lee, Jaeseok Jeong, Junghoon Moon
Journal: British Food Journal
British Food Journal (2020) 122 (9): 2851–2866.
https://doi.org/10.1108/BFJ-07-2019-0550
Published: 20 May 2020
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