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Keywords: Cue utilisation theory
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (13): 529–550.
Published: 24 April 2026
... holistically, aligning them with local sociocultural expectations. Originality/value This study integrates the stimulus–organism–response paradigm with cue utilisation theory to explain how inferential processes transform signals into green perceived value. By adopting a cross-cultural perspective...
