..., and the enhancement of customer experience through more natural and contextual interactions (Rather, 2024 ; Fouad et al., 2024 ; Graves et al., 2023). However, the literature warns about the need to address ethical, legal and social issues, such as the veracity of the information generated, data...

... 32.9% of the perception of FDA price fairness. This perception, combined with price fairness, explains 61.8% of the customer experience. As a result, the model explains 68.7% of brand equity. Originality/value This is the first study to analyse in an integral model the impacts of customers...

...Nupur Arora; Aanchal Aggarwal; Krishna Goel; Mukund Chadha Purpose With the rapid expansion of online food delivery services, customer experience (CE) and retention have become critical factors for sustaining competitive advantage. This study investigates the role of the augmented reality (AR...

... of online reviews to comprehensively analyze customer experiences in chain coffee shops, identifying critical themes and sentiment trends. This novel approach offers valuable insights for improving service strategies within the competitive coffee chain industry. The idea of customer experience...

... effect of customer experience (CE) and price sensitivity. Design/methodology/approach The survey data analysis was performed using Smart-PLS 3.3.9 and Process 4.1 software with 329 customers. Findings The results show that PV is a full mediation variable in the relationship between PPI and RI...

...-use rights only Analytic network process Customer experience Sensory experiences Global food and beverage (F&B) turnover has continuously increased, and the F&B industry needs to move away from the physiological aspect of satiety to creating different experiences to attract...