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Keywords: Data mining
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (1): 271–289.
Published: 30 May 2023
... models. Design/methodology/approach The work employs 416 abstracts and relative titles in the field of economics, employing data mining for qualitative variables and performing descriptive statistics and lexicometric measures, similarity analysis and clustering with Reinert's hierarchical method...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (3): 968–986.
Published: 10 August 2021
... 2021 21 05 2021 12 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Online fresh food shopping COVID-19 crisis Customer characteristics Ordinal logistic regression analysis Apriori algorithm Data mining Online fresh...
Includes: Supplementary data
Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1610–1625.
Published: 22 December 2020
... is to using a proposed data mining approach to discover valuable markets/customers of urban coffee shop industry (retailer) in current environment of Taiwan, which can implement the industry's data-driven marketing strategy on a CRM system. Design/methodology/approach In this research approach, Ward's...
