... of socioeconomic differences in non-alcoholic beverage consumption. Antti Kähäri can be contacted at: akakah@utu.fi Sugar consumption Beverage consumption Birth cohort Socio-economic differences Diffusion According to food balance sheet data, sugar availability increased from the 1950s...

...Kristin Bentsen; Per Egil Pedersen Purpose The purpose of this paper is to explore the consumer adoption literature on local food. This study discusses the applicability of traditional models of adoption and diffusion to understand new phenomena such as the development of local food networks...

...Louise Manning Purpose This paper seeks to develop a new model for the activities of knowledge exchange (KE) and the diffusion of innovation (DI) with specific emphasis on agriculture. Design/methodology/approach The research involved an examination of existing literature and the development...

... on the process of transfer itself prompted by a lack of research in this area within the Northern Ireland food‐processing industry. The analysis investigated innovation and identified a diffusion pattern for the uptake of innovations. It also obtained a measure for the rate of technology transfer and identified...

... to marketing theory? Traditional sources of diffusion assume that the nature of innovation, once developed, remains relatively constant and exists in only one or a very small number of formats, e.g. colour TV. An ethnic food, we suggest, can exist in up to five main formats simultaneously (i.e. restaurant...