... in agritourism or purchasing food from direct marketers or local sources. This study applies the exhaustive chi-square automatic interaction detector (ECHAID), a decision tree-based classification method that extends the traditional automatic interaction detector (AID) technique. ECHAID systematically segments...

...Bo Chen; Sayed Saghaian; Mark Tyler Purpose The purpose of this paper is to examine the relationship between US farmers’ adoption of organic farming and direct marketing, both of which are increasingly important practices in the US agricultural and food sector. In addition, the effects of the two...

... the producer‐marketers to solve problems, build supply chain relationships and promote their brand. However, this paper focuses on the economic factors such as the revenues, costs and uncertainties. These factors were compared in retail and direct marketing channels and the critical factors were found...