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Keywords: E-trust
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Journal Articles
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (2): 574–589.
Published: 28 November 2018
... as antecedents of e-loyalty in online grocery retailing. Originality/value Albeit the explored phenomenon has been subject to extensive study, some of its facets are yet to be fully explored. In particular, though the influence of e-trust, e-satisfaction and e-commitment on e-loyalty has been shown, little...
