...Chenxi Wang; Zhenzhen Guo Purpose The purpose of this study is to investigate the effectiveness of price promotions in encouraging organic food consumption, focusing on the moderating role of cultural factors, consumer motives and eco-labels. Specifically, it aims to explore how long-term...

...Ivan Kovač; Dario Dunković; Barbara Kovač Purpose This study investigates the roots of consumer skepticism toward eco-labels in Croatia, a market increasingly shaped by greenwashing and regulatory frailty. Grounded in the theory of planned behavior and signaling theory, it analyzes...

...Francesco Manta; Francesco Campobasso; Annunziata Tarulli; Domenico Morrone Purpose The aim of this study is to verify, through Hofstede's 6-D model, the impact of national culture on the implementation of eco-labeling activities on the supplier side, in order to provide consumers information...

... Fair Trade Coffee Eco‐labels Hedonic pricing Ethical consumption Sweden Premium pricing Drinks Over the past decades, general public interest in products marked with environmental or social responsibility labels has grown considerably. One of the most widespread labels in this respect...