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Keywords: Electronic commerce
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Journal Articles
Managing enterprise social media to develop consumer trust
Available to PurchaseHsiao-Ting Tseng, Mohana Shanmugam, Pritheega Magalingam, Shahriyar Shahbazi, Mauricio S. Featherman
Journal:
British Food Journal
British Food Journal (2022) 124 (12): 4626–4643.
Published: 21 February 2022
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Electronic commerce Satisfaction Source credibility Enterprise social media Trust The rapid advancements in e-commerce and enterprise social media usage for marketing and transaction have...
Journal Articles
The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (2): 789–802.
Published: 14 October 2020
... technologies has also directed to changes in how entrepreneurs convey their business. Despite intensive social commerce research, the challenges of social commerce for entrepreneurs have attracted less attention and especially neglected the role of trust and satisfaction in electronic commerce. Design...
Journal Articles
Web as a customer communication channel in the confectionery industry in South Eastern European countries
Available to Purchase
Journal:
British Food Journal
British Food Journal (2011) 113 (1): 17–36.
Published: 25 January 2011
... Publishing Limited 2011 Confectionery Electronic commerce Worldwide web Customer relations Confectionery industry is an important part of food industry in South‐Eastern Europe. In past 50 years several large companies have developed and proliferated as important players in the region...
Journal Articles
Wine and web marketing strategies: The case study of Italian speciality wineries
Available to Purchase
Journal:
British Food Journal
British Food Journal (2009) 111 (6): 598–619.
Published: 13 June 2009
... models for SMEs in the virtual marketplace ”, Journal of Development Entrepreneurship , Vol. 5 No. 1 , pp. 73 ‐ 85 . Lee , Y.E. and Benbasat , I. (2004), “ A framework for the study of customer interface design for mobile commerce ”, International Journal of Electronic Commerce...
