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Keywords: European food
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Journal Articles
British Food Journal (2016) 118 (12): 2855–2872.
Published: 05 December 2016
...Ou Wang; Xavier Gellynck; Wim Verbeke Purpose The purpose of this paper is to explore Chinese consumers’ perceptions in relation to both Chinese traditional and European food. Design/methodology/approach A web-based free word association test was administered to 302 consumers in China...
Journal Articles
British Food Journal (2015) 117 (5): 1581–1595.
Published: 05 May 2015
...Ou Wang; Xavier Gellynck; Wim Verbeke Purpose – The purpose of this paper is to provide a picture of the current image and consumer beliefs of European food in mainland Chinese consumers’ minds. Design/methodology/approach – A web-based survey was conducted for data collection in December...

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