... and the effect of experiential marketing on brand loyalty to PFPs among relevant consumers at in Taiwanese convenience stores. Design/methodology/approach Questionnaires were distributed to 1,279 individuals with convenience store memberships and 448 individuals without such memberships to determine between...

...Putu Yudy Wijaya; Jati Kasuma Ali; Ni Nyoman Reni Suasih Purpose This study investigates the determinants of repurchase intention in healthy and self-service restaurants, focusing on the influence of health consciousness, experiential marketing and perceived value. Given the rising trend of health...

...Silvia Xancó-Grau; Emili Vizuete-Luciano; Fátima Vila-Márquez; José Maria Merigó-Lindahl Purpose The growing interest in sensory and experiential marketing, along with extensive research in recent decades, highlights the need to summarize the existing literature. One of the least explored aspects...

... of service (Lin et al., 2017 ; Bitner, 1990 ; Singh, 2013). Therefore, we hypothesize that: 22 10 2020 21 03 2021 01 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Experiential marketing Relationship marketing...

..., many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper...

...’ is what determines PA, as this feeling demonstrates that emotional ties with the place have been created”. Loyalty Quality of life Experiential marketing Culinary tourism Place attachment Memorability The experiential trend that is challenging the modern tourism industry is pushing...

...Alistair Williams; Glyn Atwal; Douglas Bryson Purpose The purpose of this paper is to consider the design of experiential marketing strategies within the luxury beer category. Design/methodology/approach The research is exploratory in order to provide a broad, grounded starting point within...

... Food marketing Dining experience Eating out Experiential marketing Food service Restaurants The food sector has taken on an unprecedented dynamism in recent years. The processing and distribution of food, although heavily influenced by tradition, have seen intensive innovations, leading...